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The Innovative Marketing course unfolds a comprehensive exploration into the realm of cutting-edge marketing strategies and methodologies, emphasizing the adoption of inventive tactics to enhance and refine marketing endeavors in the ever-evolving business milieu. This specialized course is crafted for the third-year students of the 0414.1 "Marketing and Logistics" program, aiming to endow them with the latest in marketing technological advancements, bolster their inventive ideation capabilities, empower them with the skills to dissect and interpret marketing data for informed strategic planning, and acquaint them with the leading-edge practices in social media and content marketing.
The course structure is meticulously designed to merge theoretical insights with practical applications, covering a broad spectrum of topics including the foundational concepts of innovative marketing, comprehensive analysis of digital marketing avenues and their utilities, leveraging analytics and big data for marketing intelligence, innovative product and brand development strategies, insights into consumer behavior dynamics and customer experience enhancement, contemporary distribution and logistical methodologies, and the integration of ethical and sustainability considerations in marketing strategies. The educational approach adopted in this course is interactive and engaging, featuring a mix of lectures, practical workshops, case study analyses and collaborative project work, all aimed at equipping students with the acumen to apply their acquired knowledge in practical, real-world situations.