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The discipline of "marketing" plays a crucial role in developing specialized competencies within vocational training programs and specialties.
The aim of the course is to gain a comprehensive understanding of the principles and practices of marketing.
Through a combination of theoretical knowledge and practical knowledge, the course will develop the skills and competencies necessary to analyze market trends, develop effective marketing strategies and make informed decisions in a dynamic business environment.
As a result of the course, the following skills will be obtained:
- identification of market opportunities and assessment of potential risks;
- give a critical assessment of marketing activities, methods and tools that are used to solve problems;
- identification and definition of methods, techniques and tools for collecting, analysis and interpretation of data on the factors that determine changes in marketing environment;
- forecasting the development of the market based on statistical data and information;
- description of the implementation process and evaluation of activities within the framework of the marketing mix.
These skills and competencies will help you navigate the complexities of marketing and help organizations succeed in today's dynamic business environment.