Opțiuni înscriere
Good managers understand their customers. They have accurate mental models that allow them to predict what people perceive, what they learn, what they prefer, and what makes them keep coming back. The best mental models rest on psychological principles and insights. This course will give you a solid understanding of the perceptual, cognitive and emotional processes of consumers. We will also discuss social influences (reference groups, competition, and tipping points) in the context of business problems. Your group project will be an attempt to help consumers make better decisions. Finally, we’ll discuss ways to handle practical business problems, such as customer selection, customer complaints, loyalty programs, advertising, and more.
The discipline ”Consumer behavior” is intended for students of the specialty "Marketing and Logistics", the third semester of study, with teaching in English.